Media Tips: A blog about all types of media and ways to use them.

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the […]

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than most, when I spot social media content that’s a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. […]

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the […]

As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and I leave immediately. No second chances. As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed […]

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it was a motivational quote; other days, it was a rushed product promo. Engagement was inconsistent, […]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed. Video is everywhere right now. As a basic Millennial, my video diet mostly consists of […]

SEO is dead, long live SEO! SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands can make it work for them. (And read to […]

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? I’ve done it myself. Hot take: I don’t think everyone needs a personal brand. Plenty of […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in […]

In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. And every marketer should be considering AI to supercharge that strategy. If you’re concerned that AI will ruin your […]