Media Tips: A blog about all types of media and ways to use them.

With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically? With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter […]

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle. Look, we‘ve all been there — you know your website […]

“I tried using AI for our marketing content, but it just doesn’t sound like us.” “I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are […]

  Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.”   Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus […]

LinkedIn is full of narcissists, and I have the data to prove it. LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives […]

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in […]

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in […]

When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. When I stepped into my role as head of content […]

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. When I started working with B2B companies, I quickly realized that understanding how your […]

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck. Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck. Today, […]