Media Tips: A blog about all types of media and ways to use them.

I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. I know the impact of ignoring buyer’s journey keywords all too well. Early […]

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isn’t relegated […]

I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course, I can’t deny that things are changing, and I’m preparing for many major shifts over the next few years regarding AI and the future of SEO. I’m optimistic about the future of SEO, and I […]

The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a beloved institution in Japan with twice as many stores, and 8x higher profit margins than in its home country. The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass […]

I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” AI-powered search engines can save you time and give you better results — if you know how to use them. […]

Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday. Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday. After […]

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, […]

“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. “Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going […]

It’s rare that a B2B marketer is funny on LinkedIn.  It’s rare that a B2B marketer is funny on LinkedIn.  And not “posted a meme about ChatGPT taking over my job” funny.  I mean genuinely, “I would watch this content in my free time” kind of humor.  And she’s got 20K followers (and some viral […]

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never […]