Media Tips: A blog about all types of media and ways to use them.

When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. One thing was clear though: Given how huge AI […]

I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments.  I’ve worked in a lot of different industries — as a freelancer, as […]

I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.)  I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.)  Of course, great marketing content is built on more than just Google search […]

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work […]

As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put […]

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and […]

What we know right now: What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok’s stance […]

Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and […]

Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Here’s a […]

As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And most importantly, could this be my next career move? As a writer exploring the world […]