Media Tips: A blog about all types of media and ways to use them.

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from […]

At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value. At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think […]

“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” “It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out […]

When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive. When I first started at HubSpot, I needed a new headshot fast. So, I turned […]

Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion. Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system […]

Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing. Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share one important need: They […]

Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches […]

There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal. There has never been a bigger […]

The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated. The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated. The concept of newsletters has […]

Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity, personalized advice, ongoing service relationships, and layered compliance. The challenge? CRM needs in the financial services industry are uniquely demanding. Firms must track high-value clients, nurture relationships over long horizons, monitor […]