Media Tips: A blog about all types of media and ways to use them.

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid. I remember exactly where I was when I stumbled upon the concept of […]

Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they […]

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly. Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly. But […]

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. As a content marketer, I‘ve always been ready to team up to boost a […]

Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into […]

I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing. I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on […]

By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists. By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify’s Head of Global Business Marketing, Grace Kao, with an easy one: What’s on her Spotify Wrapped?  “I definitely channel my […]

In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings. In the early days of my career as a content […]

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s […]

Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case. Many years ago, as a new online business owner, content cadence was […]