Media Tips: A blog about all types of media and ways to use them.

Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case. Many years ago, as a new online business owner, content cadence was […]

If you’re sipping an oat milk latte as you read this, you’re in luck. If you’re sipping an oat milk latte as you read this, you’re in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly’s killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department, why […]

This week’s master is always down for some fun, and he’s got the receipts to show it. This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he grins. “We’re certified fun and we can […]

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From […]

Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, […]

Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and […]

One tiny little layout change netted us an almost 20% increase in on-page conversions. One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s […]

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest. Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data […]

As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought was … that’s not my job. […]

“Just GPT it” is all the rage right now. “Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber driver said it, and I hope it sticks.)  But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere. “I remember […]