Media Tips: A blog about all types of media and ways to use them.

  • Is it Real or AI? Test Your Detection Skills [Round 4]

    Is it Real or AI? Test Your Detection Skills [Round 4]

    Think you’re good at spotting AI-generated content? Put it to the test. Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it’s getting harder to detect AI imagery.  Take this quiz and find out how good you are at finding AI […]

  • Jaguar’s Rebrand: Bold Move or Costly Mistake?

    Jaguar’s Rebrand: Bold Move or Costly Mistake?

    Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic […]

  • How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

    How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

    Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re also pretty expensive. And still, Fox, which holds […]

  • Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]

    Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]

    I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh, that makes me feel a little old). I still remember the early days of the […]

  • HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]

    HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]

    Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look. […]

  • How Our Events Team Saved Thousands using AI for INBOUND ’24

    How Our Events Team Saved Thousands using AI for INBOUND ’24

    When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. One thing was clear though: Given how huge AI […]

  • How to Write a Content Brief [Template + Examples]

    How to Write a Content Brief [Template + Examples]

    I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments.  I’ve worked in a lot of different industries — as a freelancer, as […]

  • A Step-by-Step Guide to How I Do Content Research

    A Step-by-Step Guide to How I Do Content Research

    I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.)  I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.)  Of course, great marketing content is built on more than just Google search […]

  • How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

    How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

    I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work […]

  • The Startup Distribution Engine: Why You Need One and How to Build It

    The Startup Distribution Engine: Why You Need One and How to Build It

    As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put […]

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