Media Tips: A blog about all types of media and ways to use them.

One tiny little layout change netted us an almost 20% increase in on-page conversions. One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s […]

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest. Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data […]

As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought was … that’s not my job. […]

“Just GPT it” is all the rage right now. “Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber driver said it, and I hope it sticks.)  But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere. “I remember […]

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on […]

Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video marketers, surpassing TikTok and Instagram. Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video […]

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional […]

I still remember my first taste of artificial intelligence (AI). I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as […]

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going […]

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. […]