Media Tips: A blog about all types of media and ways to use them.

Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts, people, places, or things — and connect them through the Knowledge Graph to interpret meaning and determine topical authority. Entity-based SEO is a content optimization strategy built around concepts, relationships, […]

When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than a hundred live sales agents — Inbound Success Coaches (ISCs) qualifying leads, booking meetings, and routing conversations to sales reps. It worked, but it didn’t scale. When I first […]

Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments that update based on […]

As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personalized marketing assets in my day, and it’s crystal clear when something was created in […]

AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and continuously optimize processes. AI workflow automation tools connect apps, data, and departments to execute tasks automatically […]

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many teams well but was now […]

One of the most satisfying things you can achieve as a business or personality is instant brand recognition. One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketing glory when people can name your brand from the first sentence of […]

I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year. I asked six HubSpot colleagues who are experts in their respective arena what their hopes and […]

SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That SEO strategy is crucial — nearly one-third of internet users 16 or older discover new brands through search engines. SEO keyword research tools are essential […]

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of […]