Media Tips: A blog about all types of media and ways to use them.

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. If you’ve ever read a blog […]

When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. When I was 12 years old, I used to be […]

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your […]

Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts. Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts. A marketing strategy is especially critical if you want […]

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come […]

When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating engaging […]

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. But when you’re a web or graphic designer with a small budget, you probably can’t afford Adobe Illustrator’s steep $239.88/yr pricing and want a cheaper or free […]

At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where people spend their time, how they buy, how they share information, and […]

Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like “How […]

Did you know that website design can improve time on site by 84% and YoY online revenue by 132%?  Did you know that website design can improve time on site by 84% and YoY online revenue by 132%?  That happened to Swiss Gear after The Good executed the conversion audit and implemented changes to the […]