Media Tips: A blog about all types of media and ways to use them.

I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to pulling together a full ebook design: layout, flow, and visuals, that’s not exactly my forte. I’m no designer. Sure, I dabble in Canva and can whip up a quick event […]

An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up as others vent their frustrations and feed the frenzy. An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb […]

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site. Small business owners are all saying the […]

My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. However, tools like Photoshop and Canva helped me create decent graphics by editing my way through their premium templates. My graphic design journey started on Fiverr. I used […]

It’s time to drop the baggage around the word “influencer.” It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing. “‘Influencer’ is just a general category for […]

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks identity requires many elements working together to connect with you, the […]

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would get hundreds of comments, with one side debating the convenience of AI and the other arguing that AI can never match human creativity. I remember when ChatGPT first launched. The […]

If it feels like social media algorithms change faster than you can keep up — you’re not imagining it. If it feels like social media algorithms change faster than you can keep up — you’re not imagining it. And no matter how big your brand is (or how solid your last content strategy was), staying […]

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch in the […]

My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from Monumental Sports Network celebrating the career of Nicklas […]